Our daily live would not work without knowledge about "positions", although a reference to "position" does not always become evident. Without addresses, no post could be delivered, without a reference to positions, no physician and even no grocery could be found.
When using hiking maps, the reference to positions gradually becomes more clear, but at the latest when considering vehicle navigation systems, the connex to positions becomes immediately obvious.
Three dimensional coordinates and global navigation are essential basics for shipping and aviation. Without knowledge of coordinates, the international passenger and goods traffic would immediately collapse and cause a social catastrophe. We can not influence these developments, but we can contribute to deliver required position information to our customers.